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Snapchat is one of the most popular social media apps in the world, with over 300 million daily active users. It allows you to share photos and videos (snaps) with your friends and followers, and also watch content from celebrities, influencers, and brands. But did you know that you can also get paid on Snapchat? Yes, you read that right. There are several ways to earn money on Snapchat, and in this blog post, I will show you how to do it.
What is Snapchat and How Does It Work?
Snapchat is a mobile app that lets you create an account and link it to your phone number or email address. You can get paid on snapchat:
- Send and receive snaps to and from other Snapchat users. Snaps are photos or videos that you can add filters, stickers, text, or drawings to. Snaps will disappear after they have been viewed or after 24 hours, depending on your settings.
- Post stories to your profile or to public stories. Stories are collections of snaps that you can share with your friends or with everyone on Snapchat. Stories will disappear after 24 hours, unless you save them to your memories or highlights.
- Watch spotlight videos from other Snapchat users. Spotlight is a feature that showcases the best and most entertaining videos on Snapchat. You can also submit your own videos to spotlight and earn money if they get enough views.
- Use lenses and filters to add fun and creative effects to your snaps and stories. Lenses are augmented reality features that can transform your face or your surroundings. Filters are overlays that can change the color, mood, or theme of your snaps and stories.
- Chat with your friends or groups using text, voice, or video calls. You can also send stickers, GIFs, emojis, or Bitmojis to express yourself. Chats will disappear after they have been viewed or after 24 hours, unless you save them.
- Discover content from publishers, creators, and brands on the discover page. You can watch shows, news, sports, entertainment, and more from various sources and categories. You can also subscribe to your favorite channels and get notified when they post new content.
How to Make Money on Snapchat?
There are many ways to make money on Snapchat, and each one has its own advantages and disadvantages, depending on your goals, niche, audience, and skills. Here are some of the most common and effective ways to make money on Snapchat, and how to do them:
1. Submit Videos to Spotlight to Get Paid on Snapchat
One of the easiest and most lucrative ways to get paid on snapchat is to submit videos to spotlight and earn a share of $1 million per day. Spotlight is a feature that was launched in 2020 and it is similar to TikTok and Instagram Reels. It allows you to create and watch short and entertaining videos on various topics and categories.
To get paid on snapchat by submitting videos to spotlight, you need to:
Create an Engaging Video:
Craft a captivating video under 60 seconds with a vertical orientation, leveraging sounds, captions, GIFs, or lenses to enhance engagement and appeal.
Submit to Spotlight:
Send your masterpiece to Spotlight by tapping “Send To,” choosing “Spotlight” as the destination. Enhance discoverability by adding a relevant topic or hashtag to your video.
Review and Approval Process:
Be patient as Snapchat reviews your video for quality, originality, and adherence to spotlight guidelines. The approval timeline may vary from a few hours to days based on submission volume.
Track Performance on Spotlight Page:
Monitor your video’s success metrics on the spotlight page. Gauge views, likes, and comments, and assess its ranking among other videos. Additionally, keep tabs on potential earnings tied to your video’s performance.
Snapchat Payouts:
Achieve the minimum view and engagement threshold for your video to be eligible for payment. Factors influencing earnings include total views, view duration, geographic location, and the video’s quality and originality. While Snapchat doesn’t disclose the payout formula, eligible users collectively receive over $1 million daily.
Some tips and tricks to get paid on snapchat by submitting videos to spotlight are:
- Try to create videos that are relevant, timely, and trending. You can use the spotlight page or the discover page to see what topics and categories are popular and in demand. You can also use the search bar to find specific topics or hashtags that interest you.
- Try to create videos that are unique, creative, and original. You can use your own style, voice, and personality to stand out from the crowd. You can also use humor, emotion, or surprise to capture the attention of the viewers. Avoid copying or reusing content from other sources or users, as this may result in your video being rejected or removed.
- Try to create videos that are high-quality and clear. You can use a good camera, lighting, and sound to make your video look and sound better. You can also use editing tools, such as Snapchat’s own video editor or third-party apps, to trim, crop, or enhance your video. Avoid using watermarks, logos, or text overlays that may distract or annoy the viewers.
- Try to create videos that are appropriate and safe. You can use the spotlight guidelines and terms of service to see what types of content are allowed and what types of content are prohibited on spotlight. Avoid using profanity, nudity, violence, hate speech, or illegal activities in your video, as this may result in your video being rejected or removed.
2. Become a Snapchat Influencer to Get Paid on Snapchat
Furthermore, another way to get paid on Snapchat is to become a Snapchat influencer and receive compensation from brands or advertisers for promoting their products or services to your followers. Snapchat influencers are users who have a large and loyal fan base, and who can influence the opinions, behaviors, or purchases of their followers.
To get paid on snapchat by becoming a Snapchat influencer, you need to:
Grow Your Snapchat Presence:
Craft Valuable Content: Create and share content that resonates with your target audience. Offer tips, tutorials, reviews, or engaging stories to provide value and relevance.
Utilize Interactive Features: Enhance your content with Snapchat’s features like lenses, filters, and stickers. Make your snaps more interactive and fun for your audience.
Foster Interaction: Engage with your followers by responding to chats, comments, and snaps. Seek their feedback, opinions, and suggestions to build a sense of community.
Explore Influencer Marketing:
Join Platforms: Sign up with influencer marketing platforms like AspireIQ, FameBit, or Upfluence. Build your profile, explore campaigns, and apply to those aligning with your niche and audience.
Collaborate with Brands: Create and share sponsored content for brands through snaps or stories. Showcase and review products, ensuring it adds value to your followers’ experience.
Optimize with Features: Leverage features like swipe-up links, stories, or reels to seamlessly link products or services to your content, facilitating easier purchases for your followers.
Maintain Transparency and Adherence:
Disclosure and Hashtags: Clearly disclose your relationship with brands, using hashtags such as #ad, #sponsored, or #partner. Adhere to platform and campaign guidelines to prevent legal or ethical issues.
Follow Guidelines: Abide by the rules and guidelines of the platforms and campaigns you participate in. Ensure compliance to maintain credibility and a positive influencer image.
Tips & tricks to earn money by becoming a Snapchat influencer are:
- Try to find and work with brands or advertisers that are relevant and suitable for your niche and audience. You can do this by researching the products or services that you are promoting, and by testing them yourself before recommending them to your followers. You can also use platforms such as Social Blade, or Snapchat’s own analytics, to see the demographics, interests, and behaviors of your followers, and to find the best match for them.
- Try to create and post authentic and honest content for the brands or advertisers that you are promoting. You can do this by sharing your own experience, opinion, or story with the products or services that you are promoting, and by providing pros and cons, tips, or advice to your followers. Avoid making exaggerated or false claims, or endorsing products or services that you don’t use or like, as this may damage your credibility and trust with your followers.
- Try to create and post consistent and frequent content for the brands or advertisers that you are promoting. You can do this by planning and scheduling your content ahead of time, and by following the deadlines and requirements of the campaigns that you are participating in. You can also use tools such as Buffer, Hootsuite, or Later, to manage and automate your content creation and posting. Avoid posting too much or too little content, or changing your content style or tone, as this may confuse or annoy your followers.
3. Sell Your Own Products or Services
Moreover, another way to get paid on Snapchat is to sell your own products or services directly to your followers or potential customers. You can create and sell physical products, such as clothing, jewelry, art, or books, or digital products, such as courses, ebooks, podcasts, or software. Additionally, you can offer your services, such as coaching, consulting, design, photography, or writing.
To get paid on snapchat by selling your own products or services, you need to:
- Create a website or an online store, where you can showcase and sell your products or services, and accept payments
If you’re interested in learning more about making money on social media and possibly quitting your job, check out this insightful blog post on the topic; How To Make Money On Social Media: Quit Your Job.